Online retailers: more orders from the same visitors, less work behind the shop.
An established shop loses money in two places. At the front, when a slow or awkward page sends a customer elsewhere. At the back, when orders, stock and product data are moved between systems by hand. We fix both, and keep the admin your team already knows.
The front of the shop
Years of add-ons slow a shop down. Each one seemed sensible at the time. Together they make pages heavy and checkout fragile, and every update becomes a gamble. The owner ends up firefighting when they should be selling.
Our usual fix is a new shop front with WooCommerce kept behind it. You stay on the same platform, the team keeps the admin it knows, and you pay no cut of your sales.
The back of the shop
Stock sold online that is already gone from the warehouse. Prices changed in three places. Product descriptions that differ between your shop and your marketplaces. Order confirmations that quietly stop sending.
Most of that goes away once the shop is connected to the till, ERP, accounts and warehouse, with product information kept in one place. After that, AI can take routine jobs off the team, such as first drafts of product descriptions, replies to order queries and sorting returns.
| Where it leaks | What it costs | What we change | Proof |
|---|---|---|---|
| Slow mobile pages | Visitors who leave before they buy | Mobile speed score from 88 to 99 on the shop page | The Embroidery Shed |
| Too many add-ons | Firefighting, security holes, risky updates | 45 active plugins down to 5 | The Embroidery Shed |
| Silent failures | Customers without order confirmations; reports showing zero sales | Faults found and either fixed or written up; both shops updated | Mitchell's Vintners |
| Untested checkout | Broken orders found by customers | 21 order types placed and checked automatically before each release | The Embroidery Shed |
Source: The Embroidery Shed and Mitchell’s Vintners case studies, 2026. Speed score from Google’s mobile lab test.
Two shops we know well
A Chesterfield workwear embroiderer selling over 23,000 products and variations, and a Sheffield wine merchant whose two shops are fed from its till.
The Embroidery Shed
The shop is faster and more secure, the WooCommerce admin is unchanged, and a full restore from backup was tested and timed at under two and a half hours.
Mitchell's Vintners
A security hole in the software linking the shops to the till was found and written up with the fix.
What we check on a shop first
- 1
Speed and checkout
Google’s mobile test on your key pages, and a real order placed through each payment route.
- 2
Stock and orders
Where stock and orders are typed twice, and how often the shop sells something you do not have.
- 3
Product data
Whether one place holds the truth about each product, or five places hold different versions.
Questions
- Do we have to leave WooCommerce?
- No. We keep WooCommerce for products, orders and fulfilment and rebuild the shop customers see, so the team keeps working as it does now.
- Do you take a percentage of sales?
- No. Work is priced up front, and monthly support is a fixed fee.
- Can you connect our shop to our till or ERP?
- Yes. Orders, stock, prices and invoices can pass between the shop, till, ERP, accounts, warehouse and marketplaces on their own.
- Is a rebuild always needed?
- No. Sometimes an audit and a tidy-up is enough, as it was for Mitchell’s. A review of the live shop tells you which.
Is your shop earning more than it costs in attention?
A review of the shop weighs up speed, stock and product data, and tells you which to do first.
Max RevittFounder and Director