Online retailers: more orders from the same visitors, less work behind the shop.
An established shop loses money in two places. At the front, when a slow or awkward page sends a customer elsewhere. At the back, when orders, stock and product data are moved between systems by hand. We fix both, and keep the admin your team already knows.
The front of the shop
Years of add-ons slow a shop down. Each one seemed sensible at the time. Together they make pages heavy, checkout fragile and updates risky, and the owner ends up firefighting instead of selling.
We rebuild the part customers see and keep WooCommerce behind it, so there is no platform switch, no retraining and no cut of your sales.
The back of the shop
Stock sold online that is already gone from the warehouse. Prices changed in three places. Product descriptions that differ between your shop and your marketplaces. Order confirmations that quietly stop sending.
These are fixed by connecting the shop to the till, ERP, accounts and warehouse, and by keeping product information in one place. AI then takes on routine work: writing first drafts of descriptions, answering order queries, sorting returns.
| Where it leaks | What it costs | What we change | Proof |
|---|---|---|---|
| Slow mobile pages | Visitors who leave before they buy | Mobile speed score from 88 to 99 on the shop page | The Embroidery Shed |
| Too many add-ons | Firefighting, security holes, risky updates | 45 active plugins down to 5 | The Embroidery Shed |
| Silent failures | Customers without order confirmations; reports showing zero sales | Faults found, fixed or written up, and both shops brought up to date | Mitchell's Vintners |
| Untested checkout | Broken orders found by customers | 21 order types placed and checked automatically before each release | The Embroidery Shed |
Source: The Embroidery Shed and Mitchell’s Vintners case studies, 2026. Speed score from Google’s mobile lab test.
Two shops we know well
A Chesterfield workwear embroiderer with more than 23,000 products and variations, and a Sheffield wine merchant with two shops fed from its till.
The Embroidery Shed
A faster, more secure shop, the same WooCommerce admin, and a restore from backup proven in under two and a half hours.
Mitchell's Vintners
A security hole in the software linking the shops to the till was found and written up with the fix.
What we would look at first
- 1
Speed and checkout
Google’s mobile test on your key pages, and a real order placed through each payment route.
- 2
Stock and orders
Where stock and orders are typed twice, and how often the shop sells something you do not have.
- 3
Product data
Whether one place holds the truth about each product, or five places hold different versions.
Questions
- Do we have to leave WooCommerce?
- No. We keep WooCommerce for products, orders and fulfilment and rebuild the shop customers see, so the team keeps working as it does now.
- Do you take a percentage of sales?
- No. Work is priced up front, and monthly support is a fixed fee.
- Can you connect our shop to our till or ERP?
- Yes. Orders, stock, prices and invoices can pass between the shop, till, ERP, accounts, warehouse and marketplaces on their own.
- Is a rebuild always needed?
- No. Sometimes an audit and a tidy-up is enough, as it was for Mitchell’s. The review tells you which.
Is your shop earning more than it costs in attention?
The review weighs up speed, stock, product data and AI, and tells you which to do first.
Max RevittFounder and Director