Online trading that works from product to fulfilled order.
Online trading: we make the journey from product to paid and fulfilled order work for your customers and your team.
We work through the journey from product to order: the storefront, checkout, payments, order emails and fulfilment. We implement the improvements, test real buying scenarios and support your team. Established WooCommerce shops keep their familiar admin.
| Measure | Before | After |
|---|---|---|
| Active plugins | 45 | 5 |
| Google mobile speed score, shop page | 88 | 99 |
| Time for the main content to appear | 3.81s | 2.15s |
| Time the page could not respond to taps | 1,340ms | 30ms |
Source: The Embroidery Shed, 2026. Lab measurements taken on the shop, not field data.
What else changed for the businessThe same admin
Products, orders, VAT, shipping and fulfilment work as they do today
A shop built around you
Your brand and the way your customers buy
Checkout tested before launch
VAT, shipping, payments and emails checked as real orders
No platform switch, no sales fees
You own the code and hosting. You pay normal card fees.
Stop losing orders you have already paid to attract.
Every visitor who leaves a slow page or a broken checkout cost you money to bring in. We fix the parts customers touch, without making your team’s work any harder.
- Customers give up while pages load
- Pages open quickly, especially on phones, so more visitors reach the basket.
- Checkout fails on awkward orders
- Every kind of order is tested before launch, so you stop losing sales at the last step.
- You pay for marketing but cannot see what sold
- You see which campaigns bring paying customers, and put the budget where it earns.
The Embroidery Shed
A UK workwear business with a large garment catalogue, made-to-order embroidery, VAT, quantity pricing, customer artwork and real fulfilment rules.
Visit the current business site
Built around the awkward bits of the business.
- 21
- types of order tested automatically, covering VAT, shipping, coupons, bundles and double checkouts
- 7
- order emails checked on every test run
- < 2.5 hrs
- to restore the whole shop from backup, proved in a full recovery test
And category pages load almost instantly
- 306msto~2ms
- to load a product category, once caching worked
Performance figures are lab measurements taken on this shop, not field data, and not a guarantee of future traffic or revenue.
“I had spent far too much time battling plugins, visual editors, and one-off fixes just to keep the store running. We still manage products and orders in the same familiar WooCommerce back office, but the shop itself is faster, clearer, and properly engineered. I can sleep easier knowing the important bits have been taken care of.”
The half customers never see.
The other half of the job is clearing out what was quietly costing money and replacing it with something you own.
A faster shop, with no retraining
45 plugins cut to 5, including two page builders, two SEO plugins and two security suites. Staff use the same admin as before. The plugins that remain are locked to checked versions, so a tampered update cannot install itself.
Search that understands what customers mean
A search for “something warm for the lads outside” finds fleeces. Search runs separately from the admin, so an admin update cannot break it, and it falls back to plain keyword search if the smart part is unavailable.
Analytics you own
Traffic, channels, revenue and customer lifetime value from your real orders, without cookies and without relying on Google Analytics.
Hosting that is hard to attack
Nothing on the server accepts connections from the open internet. If a release misbehaves, the shop rolls back to the last working version automatically.
We only move what needs moving.
Anything that works stays. What’s costing you goes, and the launch plan is in writing before the live shop changes.
One point to say yes or no
A fixed-scope proposal before any work begins.
- 1
Review the live shop
We look at speed, plugins, your catalogue, checkout rules, analytics and the jobs your team does in the admin.
- 2
Choose the smallest sensible change
You get a fixed-scope proposal that says what stays, what changes, what success means, which hosting fits, and how we protect day-to-day trading.
- 3
Prepare and test real orders
We work from your real data and test VAT, shipping, payments, emails, accounts, search and recovery, including the awkward cases.
- 4
Launch with a way back
The move, monitoring, rollback and handover are planned before release. Ongoing System Care is available, and you own everything either way.
What you leave with
- A fast shop, designed for phones first
- Checkout and order emails tested as real orders
- Reporting on which campaigns bring sales, within cookie consent
- Hosting set up in your own cloud account and explained in plain English
- A launch plan with a way back
- Full handover and documentation
For shops where a slow or fragile website now costs real money.
The shop customers see needs to catch up with the business behind it.
Regular orders
The shop already has trading history and customer journeys worth protecting.
Awkward products or orders
Customisation, trade pricing, VAT or shipping rules that an off-the-shelf theme gets wrong.
A commercial reason to improve
The shop being slow or falling over now shows up in the sales figures.
Direct access and ownership
You want experienced people in the room and control of every account, domain and system.
If a smaller fix will do, we’ll say so.
A new shop still testing demand, or one that only needs a fresh look, doesn’t need a rebuild. We’d rather tell you that than sell you one.
Questions owners ask before they let anyone near the shop.
Still unsure? Send your shop’s address and the main thing that is bothering you. You’ll get a proper reply, and we won’t chase you for a call.
Send your shop’s addressDo I have to leave WooCommerce?
No. Your team keeps managing products, orders, customers, VAT, shipping and fulfilment in WooCommerce, as it does today. We rebuild the shop your customers see.
What size shops do you work with?
Established UK shops that take orders every day and have a real reason to want the site faster or more reliable.
Can you improve my existing theme instead of rebuilding everything?
Sometimes. The first review sorts quick wins from deeper problems. If tidying the theme and plugins will do the job, that is what we recommend.
Do I have to move to Shopify or pay a fee on every sale?
No. You stay on WooCommerce, and we do not take a percentage of your sales or charge per order. You still pay your card processor, payment gateway, hosting and any paid WooCommerce extensions, and we list those costs before work starts.
Where will the new shop be hosted?
In a cloud account in your name, set up with Ricky, our AWS specialist, and sized for your catalogue, traffic and busy periods. You own the account, the shop and the data, so there is no lock-in. We set up the domain, monitoring, backups, releases and rollback, and you talk the trade-offs through directly with Max.
How does pricing work?
It starts with a free call. If there is something worth doing, a review of the live shop sets out what to fix first and what each fix should bring in. Anything after that is quoted as a fixed scope, with the timeline and assumptions in writing. If a change will not earn back what it costs, you hear that before you spend anything.
How will we know whether the new shop is working?
We agree the measures before work starts. That normally includes page and checkout speed, orders completing without errors, where visitors come from, and which pages and campaigns lead to orders.
First, find out where the shop is losing orders.
Bring the shop’s address and the problem that keeps coming back. You’ll speak to Max Revitt, our founder, who leads the work.
Book a free call with MaxOr send Max your shop’s address