WooCommerce back office · completely custom storefront
Keep WooCommerce. Go completely custom.
Your team keeps products, orders, tax, shipping, and fulfilment in the system it knows. Customers get the kind of fast, brand-specific storefront normally associated with a much larger bespoke build — without replatforming the operation that already works. Suitable for shops turning over £2k–£2m per calendar month.
30 minutes. No platform pitch. Leave with the three things I would fix first.
Customer workThe Embroidery Shed
What we usually fix
Close the gap between “it works” and “it sells well”.
You do not need a fashionable rebuild. You need the parts customers touch to feel quick and dependable, without making the parts your team uses harder.
- The shop gets slower as the catalogue gets real
- Customers get a fast path through real products, images, search, and variations — especially on mobile.
- Checkout works until an awkward order arrives
- VAT, shipping, coupons, payment, retries, and emails are tested as complete journeys before launch.
- Marketing reports traffic, but not what helped sell
- You can follow useful visits from source and campaign through to the actions that matter.
WooCommerce behind it · custom storefront out front
The Embroidery Shed
A working UK WooCommerce business with a large garment catalogue, embroidered-to-order products, VAT, quantity pricing, artwork, and real fulfilment rules.
Visit the current business site
Evidence, not a moodboard
Built around the awkward bits that make the business real.
- 21
- certified order scenarios across VAT, shipping, coupons, bundles, and retries
- 7
- WooCommerce email journeys exercised from order to customer inbox
- 519
- historical HPOS orders restored and checked in the rebuilt environment
- 2.9×
- mixed browse throughput in the measured configuration
Load results describe the measured test configuration, not a guarantee of future traffic or revenue.
“I had spent far too much time battling plugins, visual editors, and one-off fixes just to keep the store running. We still manage products and orders in the same familiar WooCommerce back office, but the shop itself is faster, clearer, and properly engineered. I can sleep easier knowing the important bits have been taken care of.”
A practical rebuild
No migration for the sake of having a migration.
We keep what is earning its place, replace what is costing you, and put the launch plan in writing before the live shop changes.
- 01
Review the live shop
We inspect speed, plugins, catalogue shape, checkout rules, analytics, and the jobs your team does behind the scenes.
- 02
Choose the smallest sensible change
You get a fixed-scope proposal that says what stays, what changes, what success means, which shared or dedicated hosting setup fits, and how we protect day-to-day trading.
- 03
Build and certify the real journeys
We develop against real data and test tax, shipping, payments, email, account, search, and recovery paths — including the ugly edge cases.
- 04
Launch with a way back
Migration, monitoring, rollback, and handover are planned before release. Ongoing System Care is available, but ownership remains yours.
What you leave with
- A fast, mobile-first storefront
- The WooCommerce back office your team recognises
- Certified checkout and order journeys
- Consent-aware acquisition and CTA measurement
- Hosting explained, configured, and documented
- Deployment, rollback, handover, and documentation
A good fit
For shops where a slow or fragile storefront now costs real money.
The storefront needs to catch up with the operation behind it, without making products, orders, and fulfilment harder for the team.
Regular orders
The shop already has trading history and customer journeys worth protecting.
Real operational complexity
Products, customisation, fulfilment, VAT, or shipping have real-world rules.
A commercial reason to improve
Performance, reliability, or lost conversion now affects the numbers.
Direct access and ownership
You want senior engineers in the room and control of every account, domain, and line of code.
The sensible size
If a smaller fix will do, we’ll say so.Early product validation and cosmetic refreshes do not need this depth of engineering. The review is there to make the decision clearer, not bigger.
Straight answers
Questions owners ask before they let anyone near the shop.
Still unsure? Send the store URL and the main thing that is bothering you. A useful first reply does not require a sales call.
Send the store URLDo I have to leave WooCommerce?
No — retaining the WooCommerce back office is the point of this service. Your team keeps the products, orders, customers, tax, shipping, and fulfilment tools it knows while we build a completely custom customer-facing shop on top.
Will my team still use WordPress?
Yes, if that is how the business works today. Products, orders, customers, tax, shipping, and fulfilment can remain in the familiar WordPress and WooCommerce admin while we improve the customer-facing experience.
What size shops do you work with?
This service is suitable for shops turning over £2k–£2m per calendar month. The common thread is not one revenue threshold: it is a real shop with real orders, operational rules, and a commercial reason to improve performance or reliability.
Can you improve my existing theme instead of rebuilding everything?
Sometimes. The first review separates quick wins from structural problems. If a careful theme and plugin clean-up will deliver the outcome, we will say so rather than prescribe a larger rebuild.
Do I have to use Shopify or pay another processing fee?
No. You retain WooCommerce and are not locked into Shopify. Revitt and the custom storefront do not add a percentage-of-sales or per-order platform fee. Normal charges from your chosen card processor, payment gateway, hosting provider, and any paid WooCommerce extensions still apply, and we make those costs explicit before the build.
Where will the custom storefront be hosted?
We explain shared and dedicated hosting in plain English, then recommend the right setup for your catalogue, traffic, peak load, support needs, and budget. We can configure the hosting, domain, CDN, monitoring, backups, deployment, and rollback. You discuss the trade-offs directly with Max and a team that has made these decisions many times before.
How does pricing work?
We start with a focused ecommerce review, then give you a fixed-scope proposal with the work, evidence, timeline, and assumptions written down. You can make a commercial decision before development begins.
How will we know whether the new site is working?
We agree the measures before the build. That normally includes page and checkout performance, error-free commerce journeys, traffic source and campaign attribution, and conversion events from landing page to enquiry or order.
Start with the evidence
Let’s find the leak before we prescribe the rebuild.
Bring the live shop, the numbers you trust, and the problem that keeps resurfacing. You will speak directly with Max.