What is working in your market that you are not doing, and what it is costing you.
The Growth Gap Report measures your market and shows where you fall behind it. Where your buyers search and what they type, which channels and ads demonstrably pay for others, where you fall short on keywords, site, reviews and offer, and a costed 90-day plan to close the gaps. In writing, within 10 working days.
Download the example report (PDF, 17 pages)For a fictional distributor, Acme Components. Every business and figure in it is invented to show the format.
| What you are missing | A ranked table of your gaps in channels, keywords, site, reviews and offer. Each one names what already works for others in your market and what closing it is worth. |
|---|---|
| Where buyers search | The searches your buyers type, grouped, with monthly volumes, cost a click, who holds page 1 and where you stand. |
| Which ads pay | Where 15 to 25 businesses in your market advertise across Google, Microsoft, LinkedIn, Meta, Reddit, YouTube and sponsorships, and which of their ads have run long enough to show they pay. |
| Sites, reviews and offers | Speed, pages Google can find and product data, measured. Review counts, ratings and pace. Terms, prices and hooks, side by side. |
| A costed 90-day plan | A verdict per channel, then the build: ad budget, ad groups, negatives and landing pages; pages to write; a reviews plan; costs and day-90 targets. |
| The walkthrough | A 60-minute call with your decision-makers. Every number is labelled with its source and date, so you can check it. |
Not included: doing the work in the plan, paid spy-tool data, competitors’ actual ad spend (no public source reports it), customer surveys and brand strategy.
How it works
- 1
Book a 30-minute kick-off call
Your products, margins, areas served, the rivals you already know about and the quotes you lose. We invoice with the confirmation.
- 2
We read your market
Public ad libraries, search results, sites, reviews and terms, read at a normal pace and recorded with the date. No spy-tool guesses.
- 3
You get the report within 10 working days
A board paper you can put in front of your directors, and a 60-minute walkthrough. You decide what, if anything, happens next.
| Growth Gap Report | Your gaps, the evidence and a costed 90-day plan, with a walkthrough. | £1,995+ VAT, once |
|---|---|---|
| Growth Watch | New rival ads and offers, search and ranking shifts, review changes, and up to five actions each month. The longer it runs, the clearer it gets which competitor ads keep running because they pay. | £495+ VAT a month, 6-month minimum |
Start Growth Watch within 30 days of the report and the first month is free. Page 16 of the example report shows a Growth Watch update. Agencies: both are available under your name, at £1,495 and £395 a month.
Questions
- Is it just a list of competitors?
- No. Competitors are the evidence: what they run, how long it lasts, what they rank for. The report is about you: what you are missing, what it is worth and what to do about it.
- How do you know which ads work?
- An advertiser keeps paying for an ad that brings in business. Google, LinkedIn and Meta publish when ads started and whether they are still running, so run time, relaunches and edits show what pays. We score each business on that evidence.
- Do you use tools like Semrush?
- We read the public libraries and results pages directly and use named free tools for estimates. Every figure is labelled Observed, Indicative or Modelled, with its source and date.
- What does it cost?
- £1,995 + VAT, fixed. Order follow-on work within 30 days of the walkthrough and the fee is credited in full.
- We are an agency. Can we use it for a client?
- Yes. We supply the report under your name for £1,495 + VAT, for pitches or new-client onboarding. Ask on the call.
- What happens after the report?
- You can act on it yourself, with another supplier or with us. If you want it kept current, Growth Watch re-reads your market every month and sends one page: what changed, new gaps and the actions to take.
- What does Growth Watch show that the report cannot?
- Time. A single read shows what competitors run today. Month after month we log every ad we see, so we can tell which ones they keep running for 90 days or more, which offers they test and drop, and whose growth follows. An ad left running for a year is one that pays. Some advertisers relaunch a winning ad as a "new" ad to reset its start date and hide how long it has run. We match the ad itself, its wording, image and landing page, so the run time still adds up. By month six you know which of their moves are worth copying and which are not.